Archies: The Way Indians Greet |
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EXCERPTSThe Story Behind the SuccessAccording to analysts, Archies' franchisee model contributed a great deal to its success. Bharat Shah, Chief Investment Officer, Birla Capital the mutual fund company, said, "The key to understanding Archies is to realize that it is not in the business of cards or gifts, but in franchisee management."
Tackling the E-Greetings ThreatArchiesonline.com had three major sections - meet, greet and gift. Under 'meet,' Archies offered services such as free e-mail, chat, reminder services, and a greetings scheduler. The 'greet' section was a consumer interaction area where registered customers could send and receive a variety of animated e-cards/greetings online for free.
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